In 1856, Gail Borden invented the condensed milk process. This process removed some of the water from milk so it would take up less space. Elsie the cow was originally a cartoon character that appeared in magazine ads for Borden Milk. At the 1939 New York World's Fair, when people began asking where Elsie was, the company picked from their herd a good looking, good natured Jersey cow named 'You'll Do Lobelia.’ This original Elsie stared in commercials, made personal appearances, and even stared in an RKO feature film, 'Little Men.' On April 16, 1941 Elsie passed away and she was buried in Plainsboro, New Jersey. Elsie, with her necklace of yellow daisies, has been the mascot for Borden milk for over a half century. Click on the links below to learn more about the famous Jersey cow and Borden Milk.